By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marvel GeekdomMarvel Geekdom
  • Home
  • Movie News
  • TV News
  • Comics
  • Gaming
Search
© 2022 Marvel Geekdom. All Rights Reserved.
Reading: The MCU is Suffering From Superhero Saturation
Share
Sign In
Notification Show More
Latest News
Marvel Snap’s Pokémon Go-inspired Progression Should Be CCG Standard
Gaming Uncategorized
10 Rejected Designs for David Harbour’s Marvel Costume (Official Photos)
Movie News Uncategorized
Ryan Gosling Rumored for Fantastic Four Reboot Movie
Movie News Uncategorized
Black Panther 2 Includes a Namor & Killmonger Connection You Probably Missed
Movie News Uncategorized
REVIEW: Star Wars: Yoda #3
Comics Uncategorized
Aa
Marvel GeekdomMarvel Geekdom
Aa
  • Home
  • Movie News
  • TV News
  • Comics
  • Gaming
Search
  • Home
  • Movie News
  • TV News
  • Comics
  • Gaming
Have an existing account? Sign In
Follow US
© 2022 Foxiz News Network. Ruby Design Company. All Rights Reserved.
The MCU is Suffering From Superhero Saturation
Marvel Geekdom > Blog > Comics > The MCU is Suffering From Superhero Saturation
Comics

The MCU is Suffering From Superhero Saturation

Josh
Last updated: 2022/12/31 at 12:22 PM
By Josh Published December 31, 2022
Share
5 Min Read
SHARE

Table Of Contents
The MCU Could Learn From Japan’s Studio Ghibli The MCU Could Benefit From Nintendo’s Longterm Strategy

The superhero genre has become formulaic due to oversaturation, but there are many examples of successful long-term IPs that can correct the issue.


It seems that almost every major motion picture event these days is a Marvel Cinematic Universe film. They dominate the box office, and they have taken over pop culture in a way that we have never seen before. For those of us who have always loved our comic book superheroes, this is both a blessing and a curse. It is a blessing because we get more of what we love than we could have ever hoped for, but this can be a curse because sometimes too much of a good thing is detrimental.


It is true that some of these properties have been changed because of their newfound popularity, which can certainly be frustrating to a longtime fan who liked the way it used to be, but this is unavoidable. The more people who like something, the more homogenized that thing will become to appeal to the widest audience. However, there is a way that Marvel and DC can steer their considerable franchises into deeper waters of appeal, without sacrificing what makes them special in the first place.

RELATED: Marvel Studios Set to Release an Official, Detailed MCU Timeline


The MCU Could Learn From Japan’s Studio Ghibli

The assembled Avengers in Infinity War

There are many intellectual properties that have been mainstays in American pop culture, yet they have managed to maintain their niche appeal and spirit. There are several ways to do this. Studio Ghibli, a Japanese animation studio, has managed to maintain its mythic appeal despite a well-established house style. Studio Ghibli films vary in quality but feel like they were made with a labor of love, from Spirited Away to Porco Rosso. Of course, the legendary Hayao Miyazaki is largely responsible for the spirit of craftsmanship at Studio Ghibli, and his commitment to excellence in animation and storytelling cannot be overstated, but there is more to the success of the studio’s branding.

Studio Ghibli only spends so much every year producing merchandise specifically so the brand doesn’t become stale or ubiquitous. Fans never see a cheap Howl’s Moving Castle statue or a shoddy Totoro plushy because Studio Ghibli products are designed to be as magical and rare as the films themselves. This isn’t to say these products are hard to find but none of them feel like cheap money grabs. Marvel could take a lesson from this style of merchandising, but there is even more to unpack from a comparative standpoint to other Japanese based companies

RELATED: An Upcoming MCU Hero Once Proved Even Superheroes Need Day Jobs

The MCU Could Benefit From Nintendo’s Longterm Strategy

nintendoStudioGhibli

Nintendo is unquestionably one of the giants in the video game industry. However, they typically do not saturate the market with annual releases of their most popular franchises. Main entries in the Mario and Zelda franchises are few and far between. There are plenty of in-between titles featuring these characters but Nintendo has done an excellent job of making each main title feel like a special event. Not only are titles released far apart, but when they are released, there is an unparalleled level of quality implied. Each new title adds something new to the formula and builds on the spirit of the brand instead of becoming yet another entry following a formula that we have already seen.

If we were to apply these lessons of longevity to the superhero genre, or maybe just to the MCU, we would have fewer films but better films. There might be fewer merchandising opportunities but there would be an infinite mileage to the property in the long term instead of the current state of the brand. Sometimes less really is more. Marvel should really reconsider their approach to be more deliberate in order to reduce potential fan fatigue.

Share this Article
Facebook Twitter Pinterest Whatsapp Whatsapp LinkedIn Reddit Telegram Email Print
Share
What do you think?
Love0
Sad0
Happy0
Joy0
Surprise0
Sleepy0
Angry0
Dead0
Wink0
Previous Article Every Comic Book Movie Coming In 2023 Every Comic Book Movie Coming In 2023
Next Article Black Panther Once Replaced Daredevil Black Panther Once Replaced Daredevil
Leave a comment Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Stay Connected

34.6k Like
390 Follow
259 Pin

Popular Posts

Chris Hemsworth Thor The Dark World
Chris Hemsworth Responds to Rumors He’s Done With Marvel
Movie News
blade mcu
A key character in Marvel’s Blade reboot has been cast: Milan Ray
Movie News
Marvel confirms new details on Robert Downey Jr.’s Tony Stark Blip Activity
Marvel confirms new details on Robert Downey Jr.’s Tony Stark Blip Activity
Movie News
1B88B34B EAAF 468E 94F7 D96137A2FC63
Chris Hemsworth’s Reaction to His Bare Ass Scene In Thor: Love And Thunder
Movie News

Latest Tweets

MarvelGeekdom
@MarvelGeekdom
1.6k Following
394 Followers
Marvel Snap's Pokémon Go-inspired Progression Should Be CCG Standard #marvel #marvelstudios #mcu #marvelcomics https://t.co/GwmEM5p0ao 6 hours ago
Marvel Snap's Pokémon Go-inspired Progression Should Be CCG Standard #marvel #marvelstudios #mcu #marvelcomics https://t.co/GwmEM5p0ao
10 Rejected Designs for David Harbour’s Marvel Costume (Official Photos) #marvel #marvelstudios #mcu #marvelcomics https://t.co/LpkyUFhYX7 7 hours ago
10 Rejected Designs for David Harbour’s Marvel Costume (Official Photos) #marvel #marvelstudios #mcu #marvelcomics https://t.co/LpkyUFhYX7
Ryan Gosling Rumored for Fantastic Four Reboot Movie #marvel #marvelstudios #mcu #marvelcomics https://t.co/FOuU9uKGlN 8 hours ago
Ryan Gosling Rumored for Fantastic Four Reboot Movie #marvel #marvelstudios #mcu #marvelcomics https://t.co/FOuU9uKGlN

Ads

Marvel GeekdomMarvel Geekdom
Follow US

© 2022 Marvel Geekdom. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?